The Net is Here to Stay |
Did you know that …
- 61% of Internet users have bought a product online.
- 53% of Internet users have made travel reservations online.
- 42% of Internet users have used the Internet to get financial information such as stock quotes or mortgage rates.
- 30% of Internet users have done banking online this represents growth of 127%.
- 22% of users have participated in an online auction which represents 85% growth.
- 87% of those 65 and over do not have Internet access and 59% of those between the ages of 50 and 64 do not go online. In comparison, 65% of those under age 30 have Internet access.
- 74% of those over 50 who are not online say they don’t plan to get Internet access, while 65% of those under 50 say they plan to get Internet access.
- More than eight out of ten Internet users have researched a product or service online.
- Despite the burst of the dot-com bubble in 2000, e-purchasing continues to expand. In all, the number of people who had made purchases online grew by 63%.
- One of the fastest-growing activities we have tracked relates to travel. The number of online Americans who had bought tickets or made reservations for travel online grew by 87% between 2000 and 2002.
- The number of those who had sought financial information online, such as stock quotes or mortgage interest rates increased by 32% between 2000 and 2002.
- Online banking increased by 127% — more than any other activity about which we asked 2000 and 2002. In March 2000, just 15 million had tried some form of online banking, but by October 2002, 34 million had done so.
- About one in ten Internet users has bought or sold stocks online.
- Online auction participants have almost doubled since 2000 — there were about 24 million bidders and purchasers in the auction population by December 2002, up 85% from 13 million since March 2000.
Source: Pew Internet & American Life Project
If you don’t have an Internet presence, you may be missing business opportunities. And if you do, you may not be optimizing your Web site or marketing strategies to their potential.
Please CLICK HERE if you are interested in Web site and Web marketing training programs.
If you don’t have an Internet presence, you may be missing business opportunities. And if you do, you may not be optimizing your Web site or marketing strategies to their potential.
Please CLICK HERE if you are interested in Web site and Web marketing training programs.
