media release
FOR IMMEDIATE RELEASE
February 22, 2010
Contact: Wendy White
(303) 239-4119
wendy.white@ag.state.co.us
Workshop Helps Colorado Food Companies Market Products
LAKEWOOD, Colo. – From savory sauces and succulent meats to decadent chocolates and tasty snacks, Colorado is home to a variety of food processing businesses. An educational workshop on Thursday, April 22nd, is designed to help food manufacturers market their locally made products. The workshop is from 8:00 AM to 4:00 PM at the Community College of Aurora, 16000 E. CentreTech Pkwy. in Aurora.
“Whether you are just starting a food business or you have been in business for years, this is a great workshop to fine-tune your marketing skills,” said Wendy White, marketing specialist for the Colorado Department of Agriculture. “Our goal is to help companies identify effective ways to market their products.”
The one-day workshop features practical advice from professionals in brand building, marketing plan development, cost-effective promotions, retail marketing, business growth, food labeling and internet communications. In addition to the presentations, participants will also have an opportunity to learn from their peers by networking with representatives from other food processing companies.
Speakers include Jennifer Bond, Colorado State University; John Recca, BrandWerks Group; Dawn Velásquez de Pérez, Colorado Department of Agriculture; Paul McLean, Whole Foods; Cindy Torres, Colorado Farmers’ Market Association; Bernie Orsini, US Foodservice; Karen McManus, Wolf Moon Farms/Full Circle Farms; Dan Rifkin, Colorado Department of Public Health and Environment; Mike Schultz, Sedulous Foods; Rebekah Spetnagel and Julie Bush, On The Menu; John Vachalek, Webolutions; Courtney DeWinter, DeWinter Comm; and Santos Blan and Chuck Hahn, Aurora Business Development Center.
The registration fee is $35 per person if postmarked by April 9th and $45 after the deadline. Registration includes the program, workshop materials, continental breakfast and lunch. Pre-registration is required.
For more information or to register, visit www.coloradoagriculture.com or contact Wendy White at (303) 239-4119. The workshop is sponsored by the Colorado Department of Agriculture and Aurora Business Development Center.
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